You face an endless flow of media - and the unenviable task of filtering through this avalanche of data to expose only the most relevant information. LexisNexis Newsdesk is optimised to help you conduct media-monitoring and analysis more efficiently thanks to an advanced content-enrichment process. What does this process involve—and why does it matter?

• Rich, semantic metadata tags key elements and topics in articles for deeper analysis and identification of what matters most.
• Text normalisation applied to content enables analysis across disparate news and social media sources.
• Superior indexing aids in weeding out irrelevant information so you get the most relevant results.
• Leveraging technology to identifying millions of locations across the globe and appending this geo-data to content allows users to gain geographic insights within their media analysis.
• Sentiment scores help you quickly identify whether an article is positive, negative or neutral–sentiment analysis charts for effective brand and reputation management.
• Results also include the MozRank, enabling users to quickly assess whether the content is pertinent to their current media tracking efforts.

In addition to our robust technology-based content enrichment process, our subject-matter experts provide hands-on content curation and continuous development of rich taxonomies to address the changing needs of LexisNexis Newsdesk users. The result? Superior filtering of data—and elimination of duplication—to ensure faster, more relevant media monitoring and analysis to support data-driven decision making.