LexisNexis® Red™ has been named one of Australia's 100 most innovative products and services, in one of the largest and most audacious innovation awards of its kind in Australia: the Anthill Magazine 'SMART 100' Index.

To meet the needs of increasingly mobile legal professionals, LexisNexis Pacific, a leading provider of content and technology solutions, developed LexisNexis Red, the world's first mobile digital referencing tool designed specifically for the needs of legal practitioners.

LexisNexis Red represents one of the first steps to ensuring that the information that professionals need is at their fingertips wherever they may be, whatever device they may be using.

The LexisNexis Red app allows lawyers to rid of their previously heavy and hard-to-carry legal materials and instead carry and instantly access the most up-to-date legal reference and research materials via their portable device whether they are online or offline. Legal practitioners now have access to LexisNexis digital content, advanced referencing, and highlighting functionalities at all times.

"Innovations like LexisNexis Red are shaping the future of legal research and revolutionising the way lawyers work. For us, LexisNexis Red represents one of the first steps to ensuring that the information that professionals need is at their fingertips wherever they may be, whatever device they may be using," said LexisNexis Pacific CEO, TJ Viljoen.

The SMART 100 Index was created by leading business media channel Anthill Magazine in 2008 to identify and rank Australia's 100 most innovative products, proving to be one of the largest surveys of its kind in Australia.

"In true Anthillian style, the SMART 100 is an ever-evolving, ever-improving experiment," said Anthill founder and Editor-In-Chief James Tuckerman. It identifies and ranks new Australian innovations by applying a combination of crowdsourcing, collaboration and common-sense. We employ the judgement of 'mavens' and readers.

"Unlike your average awards program, we don't lock a panel of expert adjudicators in a small room. Neither do we demand a thorough analysis of each applicant's P&L statement. We don't even request an historical snapshot of 'runs on the board' or commercial achievements. This is because innovation is future focussed. It is about identifying and solving problems in ways that will change the way we live, do business and think."

Media Contacts

For further information on the SMART 100, contact James Tuckerman on 0422 009 230.

Kelsey Halseth
Public Relations Manager, LexisNexis Pacific
Tel: +61 2 9422 2036
Email: kelsey.halseth@lexisnexis.com.au


About LexisNexis Legal & Professional

LexisNexis® Legal & Professionalis a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. LexisNexis Legal & Professional, which serves customers in more than 175 countries with 10,000 employees worldwide, is part of RELX Group, a world-leading provider of information and analytics for professional and business customers across industries.

LexisNexis® Pacific is the leading provider of local and international news, business, tax and legal information, using leading-edge technology, tools and digital solutions. Both in Australia (www.lexisnexis.com.au) and New Zealand (www.lexisnexis.co.nz) LexisNexis Pacific works in close collaboration with its customers to provide content enabled-workflow systems for professionals in law firms, corporations, government, law enforcement, tax, accounting, academic institutions and compliance assessment.

About Anthill Magazine

Anthill was initially launched as a print magazine, in September 2003, by its current editor-in-chief James Tuckerman, who at the age of 26 quit his day job, departing a promising career in corporate PR, to pursue his own entrepreneurial journey.