Deciding what types of personal information are used

Sometimes the data collected is not personal information in the traditional sense (such as your name, phone and contact details), but rather generic information linked to an online identifier which is used to collect information unique to you (if you log-in), your browser (if you accept cookies) or to your devices (where device ID is tracked) then used to make inferences based on online activity (such as your age group and potential interests).

See Deciding what types of personal information are used.