Privacy - Checklist for direct marketing
Direct marketing involves the use of personal information to promote goods and services. The direct marketing landscape is very customer/consumer-focused. In fact, direct marketing is prohibited, unless an exception applies.
How to use this checklist:
Before engaging in direct marketing, you should go through this checklist to ensure that you are complying with all legislative requirements.
Links to related content:
For further details information on the principles of Direct Marketing, see our guidance on Engaging in direct marketing.