InterAction
LexisNexis InterAction is the leading provider of Customer Relationship Management (CRM) software and services to professional service firms, and other relationship-based organizations. InterAction enables you to uncover new business opportunities by building relationship intelligence around your existing client database.
InterAction provides a single, easy-to-use, consistent, and company wide view of your clients, prospects and their relationships with your firm. Understanding your existing client database allows your firm to segment each practice area, develop relationships with existing clients, build your brand, and improve your firm’s overall servicing to your clients.
InterAction is easily accessible at anytime, whether it is via an Internet browser or a Windows application. Working within your existing IT security framework, professionals can securely control clients’ personal information and relationships. InterAction is compatible with many personal information managers including Microsoft Outlook, Notes, intranets, extranets and wireless devices.