Marketing and the Law, 4th edition
Bruce Clarke, Brendan Sweeney and Mark Bender
This is how to market!
This book adopts the viewpoint of the marketer and
follows a marketing decision-making sequence rather
than traditional legal classifications. While dealing
with laws that impose controls over the activities
of marketers, the book also explains how the law
can be used to obtain a competitive advantage in the
marketplace.
Important Features
- Organised so that the reader can follow the progress of a product from concept to market
- Generously illustrated with case examples, tables, flow charts and diagrams
- Updated to incorporate the Competition and Consumer Act and Australian Consumer Law
About the Authors
Bruce Clarke BEc, LLM, GradDipMktg (Mon), Former Associate Professor and Deputy Head of Studies, Lilydale Campus, Swinburne University of Technology. Bruce teaches in the areas of intellectual property, competition and consumerlaw, and has held roles in the marketing field and asan in-house solicitor with multinational companies
Brendan Sweeney LLB, BCom (Melb), PhD (Mon), Associate Professor, Department of Business Law and Taxation, Monash University. Brendan teaches in the areas of commercial law, contract, company law, competition and consumer law and is also the co-author of Law in Commerce, LexisNexis 2011.
Mark Bender BBus (Swin), LLB(Hons) (Deakin), GradCertTrMkLaw&Prac (UTS), GradCertHiEd (Mon), LLM (ANU), MEd (Melb) Lecturer, Department of Business Law and Taxation, Monash University. Mark teaches commercial law, intellectual property and competition law and has held general management and marketing roles with companies in manufacturing, IT and retail.